Having problems in determining the effectiveness of YOUR AD CREATIVE IDEAS & feel limitation on existing research methods:
- Is it interesting, appealing and memorable?
- Will consumers search for it, purchase the products or recommend it to others?
- Can the ad deliver the message? Is there anything to improve?
- How & Why viewers react towards each part of the ad?
Keeping these in mind, INTAGE offers customers an exclusive solution to measure the quality of the ad, called “Movie Clinic”.
WHAT IS MOVIE CLINIC?
MOVIE CLINIC is a combination of Facial expression analysis & Ad evaluation with 2 trademarked research tools from INTAGE GROUP. Using latest technology, INTAGE can measure how well an ad delivers the message to the viewers and the ad’s action-arouse capability. By using the research result from this method, INTAGE returns to customers invaluable information that helps them improve their marketing campaign and redesign the ads in the most effective way.