INTAGE’s Speaker at QUAL360 APAC 2019
Delivering Authentic Insight
Qualitative360 APAC 2019
will be held on October 16th – 17th Oct in the beautiful and vibrant city of Singapore. It is an unique conference covering all aspects of qualitative market research including case studies, interactive workshops, new methodologies and the latest in research technologies. (See more at: http://apac.qual360.com/)
This year, it’s an honor for INTAGE Vietnam expert – Ms. Itsuko Yamazaki to join with other international experts from all over the world, and share some local trends as well as a global perspective on research innovations & advanced methodologies. She will deliver a very new approach for qualitative research called “POSITIVE DEVIANCE”
which can be applied into strategic context to find an action-based solution for clients.
Ms. Itsuko Yamazaki – INTAGE Vietnam Associate Research Director
Graduating from university in the United States with Bachelor’s degree in Psychology, she has started her marketing research career at IPSOS Japan in 2006. She had been working since then as a qualitative research specialist and had moderated more than 500 interviews in Japan for various marketing objectives. She also handled great number of multi-country qualitative products for major FMCG companies.
In 2017, she started working at INTAGE Vietnam as an Associate Research Director. With intensive knowledge and experiences, she has been helping foreign clients, especially Japanese clients to understand the Vietnamese market and plan marketing strategies