【ACCESS:マーケッターの独り言】ハノイではKIAがトップシェア、高級車オーナーはどこに住む？
In recent years, the quantity and quality of pet ownership in Vietnam has increased, driven by a pet social phenomenon, observed in developed countries called ‘pet humanization’. It raises the status of a ‘pet’ from a pragmatic position in the household into becoming a family member, which evolves many opportunities for pet products & services to develop.It’s the time for studying different offerings catered specifically towards pet owners who're seeking the best for their animal companions. INTAGE investigates to bring to readers the latest study “Pet Care in Vietnam” as a unique pet-owner-focused source for identifying & understanding their habits & behaviors, which’s attracting the attention of both manufacturers, brands & pet care professionals. SOME HIGHLIGHTED FINDINGS:RESEARCH DETAILS:• Panel source: INTAGE Mobile Panel • Target: Male/ female 25-55 years old • Sample size: 201 • Area: HCMC & Hanoi & Danang & Cantho • Research timing: Jul 2019Click the download button below to get the full version, or contact us at: contact@intage.com.vn for more research queries.
Our research expert – Ms. Itsuko Yamazaki to join with other international experts & share some qualitative innovations & advanced methodologies
【ACCESS:マーケッターの独り言】生活者のミクロな景況感、両都市の違いにインフラが影響？
Regarded as one of the young-population countries with an incredibly emerging economy, young generation has always been an irreplaceable factor in the massive growth of Vietnam. Embraced with their active characteristics, as well as the urge to be updated with social trends, many firms nowadays find young people their key targets to bloom their business.Taking that into concerns, by utilizing our INTAGE Mobile Panel, we at INTAGE VN refuses to miss this opportunity learn more about this potential part of the society. Thus, let us bring to you some of the most critical insights about their social behaviors and why they are called “trend-catcher”.This study will focus into 5 most trending categories:• EATERY: what they eat, where and when to find them?• SHOPPING: where they often buy general products and stuffs?• FASHION: what they prefer to wear & where they find them?• ENTERTAINMENT: what they are currently interested in?• TRAVELLING: which types of travelling do they prefer?SOME HIGHLIGHTED FINDINGSResearch details:• Panel source: INTAGE Mobile Panel• Target: Male/ female 15-30 years old• Sample size: 200• Area: HCMC & Hanoi• Research timing: May 2019Click the download button below to get the full version, or contact us at: contact@intage.com.vn for more research queries.
