Research Academy
Before we begin, it’s important to do some level setting… First, as I refer to User Experience (UX) throughout this article, I am not referring to usability.
Agile Is in StyleIt’s a fast-moving world. Are you ready to deliver more agile qualitative to ensure that live, interactive insights remain relevant to your clients?
As qualitative researcher who works a lot with kids, teens, and their parents, I see that smartphones and tablets are a very important part of the way in which they communicate. You might say smartphones are a third arm for many in our world.
When you expand your business offerings to countries outside the US, first ask “Will I apply my cookie-cutter approach to other countries, or am I willing to adapt and learn?” If you are willing to learn and adapt to operate successfully, then you are on your way to meeting clients’ needs and profitability.
Typically, good advertising must come in “under the radar” — be persuasive to its viewers in ways that are subtle — conveying messages that are implicit more often than explicit, appealing to emotions as much as or more than to intellect, and affecting motivations that are deep, rather than superficial.
