Viettrack is the market research news-letter, conducted upon Intage VietNam (Former FTA) monthly market research projects with the objective of delivering the comments, evaluation and true feelings of the targeted consumers about current news, economy and advertising campaigns as well as the products, to manufacturers - marketers, helping them understand and offer better service for the unmet needs of local consumers.
Officially launched since March, 2009, Viettrack has become the experienced companion for those who are interested in the Vietnam market. Not only content with that, Viettrack continuously receives invitations to render information sponsorship to newspapers and public media companies.
Regarded as one of the young-population countries with an incredibly emerging economy, young generation has always been an irreplaceable factor in the massive growth of Vietnam. Embraced with their active characteristics, as well as the urge to be updated with social trends, many firms nowadays find young people their key targets to bloom their business.Taking that into concerns, by utilizing our INTAGE Mobile Panel, we at INTAGE VN refuses to miss this opportunity learn more about this potential part of the society. Thus, let us bring to you some of the most critical insights about their social behaviors and why they are called “trend-catcher”.This study will focus into 5 most trending categories:• EATERY: what they eat, where and when to find them?• SHOPPING: where they often buy general products and stuffs?• FASHION: what they prefer to wear & where they find them?• ENTERTAINMENT: what they are currently interested in?• TRAVELLING: which types of travelling do they prefer?SOME HIGHLIGHTED FINDINGSResearch details:• Panel source: INTAGE Mobile Panel• Target: Male/ female 15-30 years old• Sample size: 200• Area: HCMC & Hanoi• Research timing: May 2019Click the download button below to get the full version, or contact us at: firstname.lastname@example.org for more research queries.