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Viettrack

Viettrack is the market research news-letter, conducted upon Intage VietNam (Former FTA) monthly market research projects with the objective of delivering the comments, evaluation and true feelings of the targeted consumers about current news, economy and advertising campaigns as well as the products, to manufacturers - marketers, helping them understand and offer better service for the unmet needs of local consumers. Officially launched since March, 2009, Viettrack has become the experienced companion for those who are interested in the Vietnam market. Not only content with that, Viettrack continuously receives invitations to render information sponsorship to newspapers and public media companies.
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    To the Vietnamese people, Japan has never been an old topic. Globally famous for their long-built historical cultures and well-trained manners, more and more Vietnamese nowadays bare a significant interest and admiration towards the people from the land of the Sun. Rapidly catching up with this mindset, several authorities and private sponsors decided to tighten the bonds with Japan and established multiple Japanese-related events/ festivals in the past few years, one of which is Japan – Vietnam festival (by LOTUS Group). Let’s take a look at how the Vietnamese think about this particular event which was successfully held on 19th and 20th January of 2019.

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    The potentiality of E-commerce still on a “strong growth trajectory”, as it allows us visiting every store on earth without setting foot outside. While more & more consumers have started shifting from traditional brick and mortar stores to one-click purchases, the future of E-commerce is undeniable. Our latest 2018 Viettrack report highlights important changes in shopping behaviors of consumers in digital age: they are seeking for Convenient factor in every aspect of a hustle & bustle life. The 2018 Viettrack report was conducted in 9/2018 on 269 respondents from INTAGE’s MOBILE PANEL.Just one step away from the insightful report of one of the most fastest growing industries, click the download button below to get the full version, or contact us at: contact@intage.com.vn for more research queries.

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    The latest Viettrack report reveals top 5 trends stirring up young consumers' lifestyles in 2017 #1. Ride-Sharing platforms catch up with mobile booking trend to have a significant penetration #2. Mobile Food-ordering - the future of food delivery industry #3. Uncover the fever of milk tea addiction among young consumers #4. Increase usage of “Fictional characters” – new source of brand influencers/ KOL on social network #5. Men’s personal care market: super groomed – super aware

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    Finance related issues & food safety are top concerns, which increased media focus during the year

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    The report studies the explosion of Internet, Smartphone and Social Network in Vietnam

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