In recent years, the quantity and quality of pet ownership in Vietnam has increased, driven by a pet social phenomenon, observed in developed countries called ‘pet humanization’. It raises the status of a ‘pet’ from a pragmatic position in the household into becoming a family member, which evolves many opportunities for pet products & services to develop.
It’s the time for studying different offerings catered specifically towards pet owners who're seeking the best for their animal companions. INTAGE investigates to bring to readers the latest study “Pet Care in Vietnam” as a unique pet-owner-focused source for identifying & understanding their habits & behaviors, which’s attracting the attention of both manufacturers, brands & pet care professionals.
SOME HIGHLIGHTED FINDINGS:
• Panel source: INTAGE Mobile Panel
• Target: Male/ female 25-55 years old
• Sample size: 201
• Area: HCMC & Hanoi & Danang & Cantho
• Research timing: Jul 2019
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