Vietnamese Consumer Confidence Index (08/2020)

Consumer confidence Index predicts spending/saving patterns through glimpses of consumers’ expectations about state of economy.

INTAGE’s Vietnam Confidence Index is conducted on a monthly basis to measure Vietnamese people perception on current personal economic situation as well as individual anticipation on future outcome of the current condition. Essentially, consumers’ attitude and buying intentions can be somewhat projected through their confidence level: the more confident people feel about the stability of their incomes, the more likely they are to maintain, or increase, their spending patterns.

All measurements of Vietnamese living in metropolitan areas’ outlook on our current state of affairs continue their downward trend since June 2020, which indicates a prolongation in reduced consumer spending that will further take its toll on the recent economic situation.
More importantly, all indexes seem to have recorded a new low in value this August, particularly for people’s expectation on their own state of being.  

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