Consumer confidence Index predicts spending/saving patterns through consumers’ expectations of current state of economy as the indicator.
INTAGE’s Vietnam Confidence Index is conducted on a monthly basis to measure Vietnamese people’s perceptions on current personal economic situation as well as their anticipation on future outcome of Vietnam’s macroeconomy. Essentially, consumers’ attitude and buying intentions can be somewhat projected through their confidence level: the more confident people feel about the stability of their incomes, the more likely they are to maintain, or increase, their spending patterns.
As household SEC continues to tumble, individual perception has also suffered from a mild decline, compared to the previous month. On the other hand, projection for future situation is looking up, which lays out an interesting point: people’s outlook in their individual state is inversely proportional to the macroeconomy.
Alternatively, breakdowns of categories (such as location, gender, occupation and age) show distinct results that greatly differ between attributes within a category.