The lockdown to prevent the spread of COVID-19 has eased down in Vietnam and the people's lives are slowly going back to normal. However, the #stayathome experience was a drastic and a major change in consumers' behaviours, from purchasing habits to leisure activities. To stay connected to the consumers, brands need to understand this change and optimize the performance to excel in the market during this difficult time.
INTAGE Vietnam has conducted a quick poll on the behaviours of the Vietnamese people during the lockdown period through our AMP (Asia Mobile Panel). We hope the following analysis would be informative for brands to navigate through the crisis.
#covid19 #lockdownreport #intage #intagevietnam